![]() ![]() This worked in the short term, giving the company the revenue to get it back on its feet. The idea was that, though Marvel would not make much on the films themselves, they could make a fortune on the associated merchandise. But not by making their own film (that would come about a decade later.) Instead, they decided to sell the movie rights to some of their biggest characters. To do this, they decided to get into the movie business. In 1999, Marvel was not the entertainment behemoth it is now, but a company trying to rebuild after declaring bankruptcy in 1996. To understand this we need to briefly look at the deal that brought Peter Parker to the MCU in the first place. Why Spider-Man: No Way Home won't be on Disney+ 'Spider-Man 3' Release Date Announced as Sony and Marvel Studios Reunite. ![]() ![]() Spider-Man Staying in MCU: Tom Holland 'Cried on the Phone,' Says Bob Iger.Rush for 'Spider-Man: No Way Home' Tickets Sparks Wave of Jokes, Memes. ![]()
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